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30/70 Joins Our Artist Agency Roster

Niche Productions are excited to welcome Melbourne collective 30/70 to the Agency Roster.

30/70 is, at its core, a quintet made up of Allysha Joy, Ziggy, Henry, Thomas & Jarrod that swells up to an 11-piece ensemble as and when the music calls for it. The sound of 30/70 is a cosmic melange of Boom-Bap dynamics, Neo-Soul harmonies and Jazz-Funk licks, all steeped in a deep spiritual tradition reaching from Alice Coltrane to Kamasi Washington.

The band came of age in the wake of Melbourne’s soul scene hitting global success, a local phenomenon which shone a light on the Northside community and paved the way for a new generation of bands to take this sound and make it their own.

Working closely with and Paul Bender of Hiatus Kaiyote and Jamil Zacharia to produce the forthcoming record entitled ‘Elevate’ via tastemaker label, Rhythm Section International. The resulting recording is a sublime statement; at once a cry for help and a call to arms, it balances delicate poetry and potent aggression with ease – all of this done with a beguiling pop sensibilities.