Niche was established by James Browning in 2004 as a boutique Touring company and Artist booking Agency to satisfy a gap that needed to be filled for the emerging underground sounds that were under represented in the Australian market.

With a wealth of history and experience in promoting Browning has developed Niche in to a company recognised in Australia and across the world as a tastemaking leader, developing hyped new acts and capturing them at pivotal stages in their career to present to Australian audiences as well as keeping the flames burning for heritage artists.

For a full list of previous tours promoted and produced by Niche Productions, visit our archive page here

Niche’s Agency has developed a unique roster of artists from Australia and New Zealand and features both established and emerging talent.

For a full list of our Agency artists visit the agency page here

Niche’s team consists of dedicated industry professionals whose emphasis on the highest quality production and promotion results in a high-end experience for both the punters and the performing artists. Niche has a regular dialogue with a cross section of media (from Blogs to Broadsheets) and a strong online presence including a very active newsletter subscriber database. The depth of knowledge of music and understanding artists’ vision created by this passionate team of music loving professionals is what has seen Niche endure for over ten years and ensures it’s success in to the future.


For all enquiries please email us here