About Niche Productions

Established in 2004, Niche is an industry-leading touring company and artist booking agency founded by James Browning.

We are dedicated to producing premium experiences for performing artists and punters alike. Our team consists of dedicated industry professionals who share a passion for understanding — and executing — an artist’s vision.

Our booking arm, Niche Talent Agency has established itself as an industry tastemaker, with a unique roster of emerging acts pioneering innovative sounds and a reputation for breaking new ground and expanding opportunities for our artists in Australia, New Zealand, Asia and the rest of the world.

Combining 15 years experience in production and touring with a future-focused, strategic approach to the industry, we work closely and collaboratively with our artists to shape their careers.