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David Dallas
David Dallas

David Dallas signs with Niche

Niche Agency is excited to announce the signing of New Zealand hip-hop artist, David Dallas to its roster.

Arguably the biggest innovator in hip-hop New Zealand has seen in two decades. Dallas signed to underground powerhouse Duck Down Music NYC in 2011, releasing second album The Rose Tint in the US soon after with tours throughout North America with hip-hop duo Aer. Then came a spot at the notoriously hard-to-get-into SXSW Fader party; big ups from Kanye West and adds to MTV America and Australia; short listing for New Zealand’s highest songwriting accolade, the Taite Prize; a tour of New Zealand with P- Money, and the release of his Buffalo Man EP, and more.

Not one to rest on laurels, the start of 2013 saw Dallas enter the studio with production whizz kids Fire & Ice. In four months, Dallas had twelve un-fuck-with-able finished tracks to put his name to on his critically acclaimed third studio album, Falling Into Place.

David Dallas talks a big game but he’s still a story teller. Themes on Falling Into Place range from epic Django Unchained tales of escape on first single “Runnin”, to his tribute to the streets of South Auckland, “Southside”. Arguably the biggest innovator in hip hop New Zealand has seen in two decades, Dallas has once again turned his eagle eye to finding new and unusual talent to mix in with his own. On “The Wire” and “The Gate” he collaborates with alt. pop icon Ruby Frost, the tracks bookending the album (both songs had been demo-ed a year before “that” TV show, to quell any notions of bandwagon-jumping). Elsewhere in the tracklisting, up-and comers Spycc and Rokske rub shoulders with long time wingmen Sid Diamond, Mareko, PNC and US superstar rapper Freddie Gibbs.


Listen to David Dallas on SoundCloud and follow him on Facebook and Twitter.