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Niche welcomes Floria to its local agency roster

Niche is very excited to welcome Brisbane’s FLORIA to the local agency roster. With a recent burst of creative energy, US R&B once again has begun to sneak it’s way into the hearts and minds of our little island. We’ve been keeping our eyes peeled for Australia’s answer and we think we’ve found it in this 22 year old singer/producer.

Vocally, the Chinese/Italian artist is comparable to contemporary artists like Drake, and though national radio station JJJ was responsible for his introduction to modern love music (“first time I heard the weekend was when Wicked Games was on rotation back in 2013”) his personal inspiration comes from much further reaching places. The apocalyptic break downs of Korean superstar G Dragon, and the sensual tongue rolls of partner in crime Taeyang are unending sources of inspiration for the artist, from music to fashion.

Floria produces all of his own music, a true anomaly of the genre his bright white planet orbits. No beat suites or laid back studio sessions here, only hard work and platinum production flare. Taking cues from futurist producers like the rabble of Swedish tricksters behind the Yung Lean sound, US miserabilists like Shlohmo, and often over looked Chicago producer Young Chop (Chief Keef), his tracks are heady, concrete, and very right now.

Live, he’s selective and illusive. He’s been hand picked by Elizabeth Rose, UV Boi, & Kucka to warm up the stage in their respective cities, & recently headlined his own show at Sydney’s ground breaking Sidechains party, to a sold out, ecstatic crowd.

Watch this space for more shows to be announced and make sure
you catch Floria live!